Small batch, made in Mississippi.

The apothecary shelf

Remedies for the rituals you keep.

Every jar, bar, and bath ritual is made in small batches with botanicals and old-fashioned care.

Whipped Tallow Balms

Made slowly, with intention. Our whipped tallow balms are crafted in small batches by hand, using time-honored ingredients rooted in the old ways of caring for skin. Rich, nourishing, and deeply grounding — each balm brings a little softness and calm into your everyday ritual.

Pocket Apothecary

Old-world care, made for modern life on the move. Our Pocket Apothecary collection features herb-infused oil rollers and twist tube salves — small enough to tuck in your bag, powerful enough to make a difference. Slow-made, intentional, and always within reach.

Hollow Hound

Because our dogs deserve the same gentle care we give ourselves. Hollow Hound is The Hollow Mercantile’s skin care line made especially for dogs — inspired by our own beloved pups, Enid and Daisy. Handcrafted in small batches with safe, nourishing ingredients, because good dogs deserve good things.

Explore dog paw balm

Always Autumn in The Hollow

At The Hollow, autumn isn't a season. It's a disposition. It's the light through amber glass. It's the first morning you can smell the leaves. It's the impulse to slow down, to draw something warm, to pay attention to what your skin is asking for now that the heat has finally released it. The Always Autumn Collection is made for people who feel most at home when the year begins to turn. When the remedies are warming. When the rituals come back. These blends are seasonal. Made in small batches. Available while the hollow holds them.

In the Garden Collection

In the Garden A small gathering of whipped tallow balms inspired by green paths, golden light, and the tender work of tending what matters. Meet The Gentle Guardian, Morning in the Hollow, Golden Hour, Dream Weaver, and Front Porch Remedy- each made for a different little moment in the day, from first light to moonrise. Rich, comforting, and steeped in the feeling of a garden well loved, these balms are a reminder to slow down, breathe deep, and keep a little softness close.

Granny's Grimoire

Granny’s Grimoire A little book of old-world wonder, gathered from shadowed woods, moonlit windows, and the secrets tucked beneath the leaves. Meet Moon & Moth, Bone Reader, Understory, and Moss and Morrow -three curious creations for those drawn to the mysterious, the meaningful, and the magic found in quiet places. For keeping close, using slowly, and adding a touch of folklore to the everyday.